![]() Everyone, from the police and fire personnel, to the search and rescue teams, to all who answered the call to assist were demonstrably affected,” Vitello said in an email interview. “So, when this tragedy occurred, I spoke from the heart. He said the township has experienced its fair share of “horrific” tragedies over the years, but never a “mass casualty event” like this. Vitello isn’t a seasoned public relations specialist or a crisis communications expert. The person behind Upper Makefield police Facebook page So I think it’s critically important to show that sympathy and show that empathy,” he said. This is what people want from their police - protection and safety, and when tragedies like this happen, for them to step up and take a lead role with the other first responders about finding out exactly what happened and then going beyond just the facts of the tragedy. Again, they are in the community everyday. The frequent posting and updates allowed the department to position itself as a “binding point” for township residents, boosting their credibility and showing that they are a part of the community.įeistman said in times of crises, government agencies like police departments should be proactive. “I think they’re really good in that they express empathy and sympathy, not just for certainly the families who were affected in the tragedy, but the local community as well,” Feistman said. ![]() Gregg Feistman, assistant chair for public relations at Temple University’s Lew Klein College of Media and Communication and a crisis communications expert, said the Upper Makefield Police Department has been following the best practices of crisis communication. (6abc) PR expert: Upper Makefield police response is an example of best crisis communication practices I will admit to having limited experience with this kind of tragedy, but feel the department did a very dignified job of keeping us updated.”įirst responders at a vigil for victims of the flash flood in Upper Makefield. “I felt the heartache of the entire department while they reported each day’s accomplishments or disappointments. “The social media rep responsible for keeping us updated did so with so much compassion it was evident that so much thought was put into every post,” Hudak told WHYY News. ![]() Susan Hudak, 68, of Yardley, responded in part in a comment to Facebook which said, “This commUNITY thanks you.” The posts have caught the attention of community members who wanted to know who is behind them. Throughout the tragedy and the entire search and rescue operation, the police department provided frequent and detailed updates to the community in the form of lengthy, heartwarming messages. He grew up in Chicago, where he developed his love of rough and tumble politics and the Chicago Bears and Da Bulls.WHYY thanks our sponsors - become a WHYY sponsor Bill also covered the White House and Capitol Hill for WSB, commuting from his home in Atlanta when major news stories were breaking in Washington, D.C. In that role, he covered five presidential campaigns, traveling to Iowa, New Hampshire and other key primary states in each presidential election cycle. He is host and producer of “Political Rewind,” a twice-weekly political roundtable show featuring some of Georgia’s best-informed insiders weighing in on the big state and national political stories.īill spent 20 years as the national and state political correspondent for WSB-TV in Atlanta. He currently hosts “Two Way Street,” a show that features long-form conversations with authors, artists, chefs, scientists and other creative people who have fascinating stories to tell. ![]() Bill Nigut has been a program host and producer at Georgia Public Broadcasting since November, 2013. ![]()
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